2008年08月11日

New Platform for Olympic

Beijing Olympics volunteers LIANG Cheng in the August 8 opening ceremony of the evening was on duty in the street, no television, no computers, is unlikely to visit the scene, but he did not miss the nest in the best of the opening of the show, via cell phone On the wireless Internet, he can always see the text of the live broadcast, interested in the encounter, will watch a short video selection.

24-year-old LIANG Cheng took a Nokia mobile phone, while patrol the streets, while from time to time skillfully operate phone keypad, and constantly refresh a 2.4-inch screen content. "Such as Sina's site on mobile phones will be broadcast live, pictures and video Duting rich."

China's huge over 500 million mobile phone users groups, the wireless Internet has become more and more of their main platform for access to information, particularly in airports, railway stations, bus, Maitou look at the phone seems to have become the A landscape, according to CNNIC last July, published reports show that 253 million netizens in China, the use of the Internet phone number of Internet users has reached 73.05 million people.

"The Olympics is a new media opportunities." Phone Sina officials said, the opening day in the Beijing Olympics, the phone specifically for the creation of Sina conducted by broadcast, video broadcast, Sina staff from the scene of the nest Back to more than 100 exclusive live pictures from the brilliant pyrotechnic displays filled to the historical picture of freehand brushwork elegant, multi-directional display throughout the opening ceremony of the wonderful whole blogspace.

Mobile phone users have given a warm response. According to the figures provided by Sina, 5:45 pm from the Beijing Olympic Games warm performances, continued until 1:00 the next day, the phone Sina Olympic broadcast live online at the same time among the highest number of over 1.5 million, more than 8,000 netizens message, reaching an all-time high talktopakho .

Wireless Internet industry believe that the opportunity to use the Olympic Games, the site will take the phone to further universal, affecting people's lives, and even change some inherent surfing habits.

According to July this year, the CNNIC survey showed that the mobile Internet user groups in the 74.4 percent for ages 18 to 30-year-old among young people, compared to other age groups of mobile phone users, they will be good at using new technology products. Especially for young people such as LIANG Cheng, in addition to a phone, the SMS, skillfully landing all types of mobile phone sites to obtain information, upload pictures has become a new habit.

"Now mobile Internet quite convenient, very fast speed, content is also very rich." LIANG Cheng said, opening a specifically designed for mobile phones WAP (Wireless stands for Internet Protocol) pages a few seconds to complete, color screen phone also upgrade Information of the reading experience. "If the charges again on the cheaper the better."

These mobile phone users are more willing to comment on the mobile phone platform. Some observers think this part of the user continuation of the Chinese users of SMS crazy favorite features, not on the phone Linxi own text.

Phone Sina officials said, the Olympic broadcast in peak periods, there is almost 10 per second of the User Reviews, some netizens also upload venues via cell phone at the scene, the external reality photos.

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